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دانلود رایگان Effects of corporate social responsibility and internal marketingon organizational commitment and tu اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
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اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
چکیده
این مطالعه اثرات چهارجانبه مسؤلیت اجتماعی شرکت (CSR) یعنی مسؤلیت اقتصادی، قانونی، اخلاقی و نوعدوستی و پنج جنبه بازاریابی داخلی (IM) یعنی سیستم رفاهی، آموزش، پاداش و غرامت، ارتباطات و تایید(تقویت) مدیریت را بر تعهد سازمانی کارکنان( OC) و مقاصد گردش مالی ( TI) در صنعت کازینو ( casino ) بررسی کرده است.
بر اساس داده های ارزیابی جمع آوری شده از ۳۱۰کارمند شاغل کازینو، روابط بااستفاده از آنالیز ضریب تاییدی، آنالیز ضریب درجه دوم و مدل سازی معادله ساختاری بررسی شدند. نتایج نشان می دهند که اگاهی کارکنان درباره ی CSR و IM با OC ارتباط مثبت و با TI آنها ارتباط منفی دارد و نشان می دهد که اضافه شدن برنامه های CSR به برنامه هایIM به طور همزمان در محیط کازینو برای پیشینه تحقیقاتی نقش ایفا می کند.
۱— مقدمه
برنامه های مسئولیت اجتماعی شرکت ( CSR) در سراسر صنعت هتلداری از جمله اپراتورهای کازینو مانند اپراتورهای بین المللی طبقه بندی MGG, لاس و گاس سندز ( Las Vagas Sands ) و سرگرمی Caesars گسترش یافته اند. اگرچه درباره ی CSR تعاریف و جنبه های مختلفی برای استفاده وجود داردCarroll’s (1991, 1998) ، با این حال تعریف (۱۹۹۱) Carroll دارای چهار جنبه CSR است که معمولأ بکار گرفته می شوند :




Effects


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corporate


social


responsibility


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internal


marketingon


organizational


commitment


and


tu


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فایل فلش


کارآموزی


گزارش تخصصی


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(PDF) Effects of Corporate Social Responsibility

This was an exploratory research based on primary and secondary data with some experimentation to manipulate respondents' attitude towards organization and its corporate social responsibility actions.

The Importance of Corporate Social Responsibility ...

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(PDF) Effects of Corporate Social Responsibility

This was an exploratory research based on primary and secondary data with some experimentation to manipulate respondents' attitude towards organization and its corporate social responsibility actions.

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Effects of corporate social responsibility on …

01/10/2018 · J.S. Kim, H.J. Song, C.K. LeeEffects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions International Journal of Hospitality Management, 55 (2016), pp. 25-32

Corporate Social Responsibility & Responsible …

Corporate social responsibility and small & medium-sized enterprises (SMEs) Small and medium-sized enterprises (SMEs) are the most common type of businesses in the EU. They may not know or use the term 'CSR' or 'RBC', but through their close relations with employees, the local community, and their business partners, they often have a naturally responsible approach to business.

The impact of corporate social responsibility on …

1. The Impact of Corporate Social Responsibility on Employee Motivation Presented By:- Rajkumar Adhikari 2. Objective The study aims to examine relationship between intrinsic rewards, extrinsic rewards, internal CSR, external CSR, organizational commitment & employee motivation. 3.

Corporate Social Responsibility and Competitive …

Factors of internal corporate social responsibility and the effect on organizational commitment 27 August 2015 | The International Journal of Human Resource Management, Vol. 27, No. 13 A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses

(PDF) The Impact of Corporate Social Responsibility …

Unlike previous studies that examine the direct effect of employees’ perceived corporate social responsibility (CSR) on affective organizational commitment (AOC), this article examines a ...

Factors of internal corporate social responsibility …

08/05/2017 · Internal corporate social responsibility (CSR) has become an essential part of organizations' social responsibility. Yet, to date, CSR's internal dimension has been widely neglected in the literature. This paper empirically explores the concept of internal CSR and its relationship to employees' affective and normative organizational commitment.

Impacts of Corporate Social Responsibility on the …

01/01/2016 · Discussion and conclusion PLS results discovered that corporate social responsibility partially mediated the effect of green marketing awareness on consumer purchase intentions of the retail product. Research by Dinnie et al. (2006), Hartmann and Iba´nËœez (2006), Norazah (2013a, 2013b) have highlighted that consumers develop positive green marketing awareness based on the growing ...

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Impacts of Corporate Social Responsibility on the …

01/01/2016 · Discussion and conclusion PLS results discovered that corporate social responsibility partially mediated the effect of green marketing awareness on consumer purchase intentions of the retail product. Research by Dinnie et al. (2006), Hartmann and Iba´nËœez (2006), Norazah (2013a, 2013b) have highlighted that consumers develop positive green marketing awareness based on the growing ...

Communicating Corporate Social Responsibility

This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.

Title : Abstract

Effects of corporate social responsibility and internal marketingon organizational commitment Abstract : Today, in a competitive world of services, successful organizations have a sustainable competitive advantage, and employees with a positive attitude toward work and organization are key to gaining this advantage.

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The Importance of Corporate Social Responsibility ...

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.

Factors of internal corporate social responsibility …

08/05/2017 · Internal corporate social responsibility (CSR) has become an essential part of organizations' social responsibility. Yet, to date, CSR's internal dimension has been widely neglected in the literature. This paper empirically explores the concept of internal CSR and its relationship to employees' affective and normative organizational commitment.

The Effects of Perceived Corporate Social

23/01/2015 · The Effects of Perceived Corporate Social Responsibility on Employee Attitudes - Volume 24 Issue 2 - Ante Glavas, Ken Kelley Skip to main content Accessibility help We use cookies to distinguish you from other users and to provide you with a better experience on our websites.

The Effects of Perceived Corporate Social

23/01/2015 · The Effects of Perceived Corporate Social Responsibility on Employee Attitudes - Volume 24 Issue 2 - Ante Glavas, Ken Kelley Skip to main content Accessibility help We use cookies to distinguish you from other users and to provide you with a better experience on our websites.

(PDF) The Impact of Corporate Social Responsibility …

Unlike previous studies that examine the direct effect of employees’ perceived corporate social responsibility (CSR) on affective organizational commitment (AOC), this article examines a ...

Effects of corporate social responsibility and …

01/05/2016 · This study examined the effects of four aspects of corporate social responsibility (CSR) (i.e., economic, legal, ethical, and philanthropic responsibility) and five aspects of internal marketing (IM) (i.e., welfare system, training, compensation, communication, and management support) on employees’ organizational commitment (OC) and turnover intentions (TI) in the casino industry.

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Title : Abstract

Effects of corporate social responsibility and internal marketingon organizational commitment Abstract : Today, in a competitive world of services, successful organizations have a sustainable competitive advantage, and employees with a positive attitude toward work and organization are key to gaining this advantage.

The Importance of Corporate Social Responsibility ...

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.

Social Responsibility & Ethics in Marketing | …

Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible marketing, 2) developing and implementing a socially responsible marketing ...

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