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دانلود رایگان Effects of corporate social responsibility and internal marketingon organizational commitment and tu
اثرات
مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
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اثرات
مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
چکیده
این مطالعه
اثرات چهارجانبه مسؤلیت اجتماعی شرکت (
CSR)
یعنی مسؤلیت اقتصادی، قانونی، اخلاقی و نوعدوستی و پنج جنبه بازاریابی داخلی (IM)
یعنی سیستم رفاهی، آموزش، پاداش و غرامت، ارتباطات و تایید(تقویت) مدیریت را بر تعهد
سازمانی کارکنان( OC) و مقاصد گردش مالی ( TI)
در صنعت کازینو ( casino ) بررسی کرده
است.
بر اساس
داده های ارزیابی جمع آوری شده از ۳۱۰کارمند شاغل کازینو، روابط بااستفاده از آنالیز
ضریب تاییدی، آنالیز ضریب درجه دوم و مدل سازی معادله ساختاری بررسی شدند. نتایج نشان
می دهند که اگاهی کارکنان درباره ی CSR و IM با OC ارتباط مثبت و با TI آنها ارتباط منفی دارد و نشان
می دهد که اضافه شدن برنامه های CSR به برنامه هایIM به طور همزمان در محیط کازینو
برای پیشینه تحقیقاتی نقش ایفا می کند.
۱— مقدمه
برنامه
های مسئولیت اجتماعی شرکت ( CSR) در سراسر صنعت
هتلداری از جمله اپراتورهای کازینو مانند اپراتورهای بین المللی طبقه بندی MGG,
لاس و گاس سندز ( Las Vagas Sands ) و سرگرمی Caesars گسترش یافته اند. اگرچه درباره ی CSR تعاریف و جنبه های مختلفی برای استفاده وجود داردCarroll’s (1991, 1998) ، با این حال تعریف (۱۹۹۱) Carroll دارای چهار جنبه CSR است که معمولأ بکار گرفته می شوند :
Effects
of
corporate
social
responsibility
and
internal
marketingon
organizational
commitment
and
tu
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خلاصه
Effects of corporate social responsibility on …
01/10/2018 · J.S. Kim, H.J. Song, C.K. LeeEffects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions International Journal of Hospitality Management, 55 (2016), pp. 25-32
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Corporate social responsibility and small & medium-sized enterprises (SMEs) Small and medium-sized enterprises (SMEs) are the most common type of businesses in the EU. They may not know or use the term 'CSR' or 'RBC', but through their close relations with employees, the local community, and their business partners, they often have a naturally responsible approach to business.
The Importance of Corporate Social Responsibility ...
Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.
(PDF) Leadership and Corporate Social …
02/07/2020 · Leadership and Corporate Social Responsibility (CSR) are some of the most widely studied topics, generating an extensive literature. Nowadays, leaders are facing economic, social …
Corporate Social Responsibility & Responsible …
Corporate social responsibility and small & medium-sized enterprises (SMEs) Small and medium-sized enterprises (SMEs) are the most common type of businesses in the EU. They may not know or use the term 'CSR' or 'RBC', but through their close relations with employees, the local community, and their business partners, they often have a naturally responsible approach to business.
Communicating Corporate Social Responsibility …
This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.
(PDF) The Impact of Corporate Social Responsibility …
Unlike previous studies that examine the direct effect of employees’ perceived corporate social responsibility (CSR) on affective organizational commitment (AOC), this article examines a ...
Corporate Social Responsibility and Competitive …
Factors of internal corporate social responsibility and the effect on organizational commitment 27 August 2015 | The International Journal of Human Resource Management, Vol. 27, No. 13 A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses
Corporate Social Responsibility and Sustainable Business
2 Corporate Social Responsibility and Sustainable Business traditional boundaries of the organization. Most organizations can be placed somewhere in between. Corporate responsibility or sustainability is therefore a prominent fea-ture of the business and society literature, addressing topics of …
Effects of corporate social responsibility on …
01/10/2018 · J.S. Kim, H.J. Song, C.K. LeeEffects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions International Journal of Hospitality Management, 55 (2016), pp. 25-32
Corporate Social Responsibility and Sustainable Business
2 Corporate Social Responsibility and Sustainable Business traditional boundaries of the organization. Most organizations can be placed somewhere in between. Corporate responsibility or sustainability is therefore a prominent fea-ture of the business and society literature, addressing topics of …
The Importance of Corporate Social Responsibility ...
Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.
Corporate social responsibility | definition and …
The internal area of responsibility includes all internal processes that affect the corporate strategy itself. The internal area of responsibility is usually the responsibility of company executives and influences important decisions, e.g. which business partners are acquired, one's own responsibility to the market with regard to monopolies, fair and realistic growth planning, and healthy ...
The Importance of Corporate Social Responsibility ...
Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.
Effects of corporate social responsibility on …
01/10/2018 · J.S. Kim, H.J. Song, C.K. LeeEffects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions International Journal of Hospitality Management, 55 (2016), pp. 25-32
The Importance of Corporate Social Responsibility ...
Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.
Live functions & Media Events - Kppr events & Marketing Corp
AnúncioLive, TV, Public Relations Live, TV, Public Relations, KPPR Events app. Event Advertising agency that connects brands and consumers through lifestyle marketing.
Compre na Amazon - Confira milhões de produtos
AnúncioFrete Grátis com Prime. Conheça nossas ofertas em diversas categorias.
The Effect of Corporate Social Responsibility …
Melis Kaytaz Yiğit, Özge Kirezli, Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success, 10.4018/978-1-5225-5409-7.ch003, (59-85), (2019).
The Effect of Corporate Social Responsibility …
Melis Kaytaz Yiğit, Özge Kirezli, Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success, 10.4018/978-1-5225-5409-7.ch003, (59-85), (2019).
Communicating Corporate Social Responsibility …
This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.
The impact of corporate social responsibility on …
1. The Impact of Corporate Social Responsibility on Employee Motivation Presented By:- Rajkumar Adhikari 2. Objective The study aims to examine relationship between intrinsic rewards, extrinsic rewards, internal CSR, external CSR, organizational commitment & employee motivation. 3.
(PDF) Leadership and Corporate Social …
02/07/2020 · Leadership and Corporate Social Responsibility (CSR) are some of the most widely studied topics, generating an extensive literature. Nowadays, leaders are facing economic, social …
The Importance of Corporate Social Responsibility ...
Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.
Communicating Corporate Social Responsibility …
This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.