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دانلود رایگان Effects of corporate social responsibility and internal marketingon organizational commitment and tu اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
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http://s9.picofile.com/file/8314911318/%D9%85%D9%82%D8%A7%D9%84%D9%87_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A8%D8%A7%D8%B2%D8%B1%DA%AF%D8%A7%D9%86%DB%8C.pdf.html
اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
چکیده
این مطالعه اثرات چهارجانبه مسؤلیت اجتماعی شرکت (CSR) یعنی مسؤلیت اقتصادی، قانونی، اخلاقی و نوعدوستی و پنج جنبه بازاریابی داخلی (IM) یعنی سیستم رفاهی، آموزش، پاداش و غرامت، ارتباطات و تایید(تقویت) مدیریت را بر تعهد سازمانی کارکنان( OC) و مقاصد گردش مالی ( TI) در صنعت کازینو ( casino ) بررسی کرده است.
بر اساس داده های ارزیابی جمع آوری شده از ۳۱۰کارمند شاغل کازینو، روابط بااستفاده از آنالیز ضریب تاییدی، آنالیز ضریب درجه دوم و مدل سازی معادله ساختاری بررسی شدند. نتایج نشان می دهند که اگاهی کارکنان درباره ی CSR و IM با OC ارتباط مثبت و با TI آنها ارتباط منفی دارد و نشان می دهد که اضافه شدن برنامه های CSR به برنامه هایIM به طور همزمان در محیط کازینو برای پیشینه تحقیقاتی نقش ایفا می کند.
۱— مقدمه
برنامه های مسئولیت اجتماعی شرکت ( CSR) در سراسر صنعت هتلداری از جمله اپراتورهای کازینو مانند اپراتورهای بین المللی طبقه بندی MGG, لاس و گاس سندز ( Las Vagas Sands ) و سرگرمی Caesars گسترش یافته اند. اگرچه درباره ی CSR تعاریف و جنبه های مختلفی برای استفاده وجود داردCarroll’s (1991, 1998) ، با این حال تعریف (۱۹۹۱) Carroll دارای چهار جنبه CSR است که معمولأ بکار گرفته می شوند :




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Effects of corporate social responsibility on …

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Communicating Corporate Social Responsibility

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Effects of corporate social responsibility on …

01/10/2018 · J.S. Kim, H.J. Song, C.K. LeeEffects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions International Journal of Hospitality Management, 55 (2016), pp. 25-32

Corporate Social Responsibility and Sustainable Business

2 Corporate Social Responsibility and Sustainable Business traditional boundaries of the organization. Most organizations can be placed somewhere in between. Corporate responsibility or sustainability is therefore a prominent fea-ture of the business and society literature, addressing topics of …

The Importance of Corporate Social Responsibility ...

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.

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The internal area of responsibility includes all internal processes that affect the corporate strategy itself. The internal area of responsibility is usually the responsibility of company executives and influences important decisions, e.g. which business partners are acquired, one's own responsibility to the market with regard to monopolies, fair and realistic growth planning, and healthy ...

The Importance of Corporate Social Responsibility ...

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.

Effects of corporate social responsibility on …

01/10/2018 · J.S. Kim, H.J. Song, C.K. LeeEffects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions International Journal of Hospitality Management, 55 (2016), pp. 25-32

The Importance of Corporate Social Responsibility ...

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The Effect of Corporate Social Responsibility

Melis Kaytaz Yiğit, Özge Kirezli, Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success, 10.4018/978-1-5225-5409-7.ch003, (59-85), (2019).

The Effect of Corporate Social Responsibility

Melis Kaytaz Yiğit, Özge Kirezli, Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success, 10.4018/978-1-5225-5409-7.ch003, (59-85), (2019).

Communicating Corporate Social Responsibility

This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.

The impact of corporate social responsibility on …

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(PDF) Leadership and Corporate Social

02/07/2020 · Leadership and Corporate Social Responsibility (CSR) are some of the most widely studied topics, generating an extensive literature. Nowadays, leaders are facing economic, social

The Importance of Corporate Social Responsibility ...

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.

Communicating Corporate Social Responsibility

This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.

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