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دانلود رایگان Effects of corporate social responsibility and internal marketingon organizational commitment and tu اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
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http://s9.picofile.com/file/8314911318/%D9%85%D9%82%D8%A7%D9%84%D9%87_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A8%D8%A7%D8%B2%D8%B1%DA%AF%D8%A7%D9%86%DB%8C.pdf.html
اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
چکیده
این مطالعه اثرات چهارجانبه مسؤلیت اجتماعی شرکت (CSR) یعنی مسؤلیت اقتصادی، قانونی، اخلاقی و نوعدوستی و پنج جنبه بازاریابی داخلی (IM) یعنی سیستم رفاهی، آموزش، پاداش و غرامت، ارتباطات و تایید(تقویت) مدیریت را بر تعهد سازمانی کارکنان( OC) و مقاصد گردش مالی ( TI) در صنعت کازینو ( casino ) بررسی کرده است.
بر اساس داده های ارزیابی جمع آوری شده از ۳۱۰کارمند شاغل کازینو، روابط بااستفاده از آنالیز ضریب تاییدی، آنالیز ضریب درجه دوم و مدل سازی معادله ساختاری بررسی شدند. نتایج نشان می دهند که اگاهی کارکنان درباره ی CSR و IM با OC ارتباط مثبت و با TI آنها ارتباط منفی دارد و نشان می دهد که اضافه شدن برنامه های CSR به برنامه هایIM به طور همزمان در محیط کازینو برای پیشینه تحقیقاتی نقش ایفا می کند.
۱— مقدمه
برنامه های مسئولیت اجتماعی شرکت ( CSR) در سراسر صنعت هتلداری از جمله اپراتورهای کازینو مانند اپراتورهای بین المللی طبقه بندی MGG, لاس و گاس سندز ( Las Vagas Sands ) و سرگرمی Caesars گسترش یافته اند. اگرچه درباره ی CSR تعاریف و جنبه های مختلفی برای استفاده وجود داردCarroll’s (1991, 1998) ، با این حال تعریف (۱۹۹۱) Carroll دارای چهار جنبه CSR است که معمولأ بکار گرفته می شوند :




Effects


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corporate


social


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internal


marketingon


organizational


commitment


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tu


مقاله


پاورپوینت


فایل فلش


کارآموزی


گزارش تخصصی


اقدام پژوهی


درس پژوهی


جزوه


خلاصه


Corporate Social Responsibility and Sustainable Business

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Title : Abstract

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Communicating Corporate Social Responsibility

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Corporate Social Responsibility and …

13/02/2010 · This study proposes two identification cuing factors (i.e., CSR associations and CSR participation) to understand how corporate social responsibility (CSR) relates to employees’ identification with their firm. The results reveal that a firm’s CSR initiatives increase employee–company identification (E–C identification). E–C identification, in turn, influences employees’ commitment ...

Communicating Corporate Social Responsibility

This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility (CSR) messages (internal CSR vs. external CSR vs. non-CSR) on stakeholders’ perceptions of organization public relationship (OPR) and behavioral intention toward the organization.

Corporate Social Responsibility - A Simple Guide …

For many, corporate social responsibility (CSR) presents an opportunity for a business to strengthen relations with stakeholders at every level, having become an integral part of developing company strategies and partnerships.. As customers, employees and suppliers begin to place more value on corporate social responsibility initiatives, businesses have looked to CSR as a means of ...

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Factors of internal corporate social responsibility …

08/05/2017 · Internal corporate social responsibility (CSR) has become an essential part of organizations' social responsibility. Yet, to date, CSR's internal dimension has been widely neglected in the literature. This paper empirically explores the concept of internal CSR and its relationship to employees' affective and normative organizational commitment.

Effects of corporate social responsibility and …

This study examined the effects of four aspects of corporate social responsibility (CSR) (i.e., economic, legal, ethical, and philanthropic responsibility) and five aspects of internal marketing (IM) (i.e., welfare system, training, compensation, communication, and management support) on employees’ organizational commitment (OC) and turnover intentions (TI) in the casino industry.

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