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دانلود رایگان Effects of corporate social responsibility and internal marketingon organizational commitment and tu اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
لینک دانلود مقاله انگلیسی
http://s9.picofile.com/file/8314911318/%D9%85%D9%82%D8%A7%D9%84%D9%87_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A8%D8%A7%D8%B2%D8%B1%DA%AF%D8%A7%D9%86%DB%8C.pdf.html
اثرات مسؤلیت اجتماعی شرکت و بازاریابی داخلی بر تعهد سازمانی و مقاصد گردش مالی
چکیده
این مطالعه اثرات چهارجانبه مسؤلیت اجتماعی شرکت (CSR) یعنی مسؤلیت اقتصادی، قانونی، اخلاقی و نوعدوستی و پنج جنبه بازاریابی داخلی (IM) یعنی سیستم رفاهی، آموزش، پاداش و غرامت، ارتباطات و تایید(تقویت) مدیریت را بر تعهد سازمانی کارکنان( OC) و مقاصد گردش مالی ( TI) در صنعت کازینو ( casino ) بررسی کرده است.
بر اساس داده های ارزیابی جمع آوری شده از ۳۱۰کارمند شاغل کازینو، روابط بااستفاده از آنالیز ضریب تاییدی، آنالیز ضریب درجه دوم و مدل سازی معادله ساختاری بررسی شدند. نتایج نشان می دهند که اگاهی کارکنان درباره ی CSR و IM با OC ارتباط مثبت و با TI آنها ارتباط منفی دارد و نشان می دهد که اضافه شدن برنامه های CSR به برنامه هایIM به طور همزمان در محیط کازینو برای پیشینه تحقیقاتی نقش ایفا می کند.
۱— مقدمه
برنامه های مسئولیت اجتماعی شرکت ( CSR) در سراسر صنعت هتلداری از جمله اپراتورهای کازینو مانند اپراتورهای بین المللی طبقه بندی MGG, لاس و گاس سندز ( Las Vagas Sands ) و سرگرمی Caesars گسترش یافته اند. اگرچه درباره ی CSR تعاریف و جنبه های مختلفی برای استفاده وجود داردCarroll’s (1991, 1998) ، با این حال تعریف (۱۹۹۱) Carroll دارای چهار جنبه CSR است که معمولأ بکار گرفته می شوند :




Effects


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corporate


social


responsibility


and


internal


marketingon


organizational


commitment


and


tu


مقاله


پاورپوینت


فایل فلش


کارآموزی


گزارش تخصصی


اقدام پژوهی


درس پژوهی


جزوه


خلاصه


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Effects of corporate social responsibility on …

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Corporate Social Responsibility and …

13/02/2010 · This study proposes two identification cuing factors (i.e., CSR associations and CSR participation) to understand how corporate social responsibility (CSR) relates to employees’ identification with their firm. The results reveal that a firm’s CSR initiatives increase employee–company identification (E–C identification). E–C identification, in turn, influences employees’ commitment ...

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Corporate Social Responsibility and …

13/02/2010 · This study proposes two identification cuing factors (i.e., CSR associations and CSR participation) to understand how corporate social responsibility (CSR) relates to employees’ identification with their firm. The results reveal that a firm’s CSR initiatives increase employee–company identification (E–C identification). E–C identification, in turn, influences employees’ commitment ...

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The Importance of Corporate Social Responsibility ...

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates.

(PDF) Leadership and Corporate Social

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پاورپوينت اصطلاحات بین‌المللی بازرگانی (incoterms)


تحقیق سی‌ و سه‌ پل


پاورپوینت معماری طبیعت گرا(ارگانیک)


تحقيق آیین دادرسی اطفال


پاورپوینت زندگینامه مولانا


مقاله پیشرفت در حسابداری، پیشرفت ترکیبی در حسابداری بین المللی


مراحل ساخت و نصب مخازن تحت فشار


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